Experimentation
Webflow Example

Webflow set up

To add the script in Webflow, you can open the Pages tab on the left, and click the 'Settings' gear icon next to the landing page. In there, within the 'Custom Code' section, add the script snippet Inside <head> tag

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A working prototype is available here: https://ab-testing-website.webflow.io/ (opens in a new tab)

Webflow "lite" set up

A more light-weight version of running multiple user experiences in Webflow.

The Webflow adapter (opens in a new tab) allows you to run an AB test via Webflow's built in Tabs component. Without having to set up entire landing pages, you can configure 2 different variations and control them with Statsig feature flags.